Privacy Policy Panacea Light Therapy

Panacea Light Therapy is a brand of Advanced Health Solutions B.V. We handle your personal data with care. This privacy policy explains what data we collect, why we collect it, who we share it with and what rights you have.

Last updated: 24 September 2026

1. Who is responsible for your data?

Advanced Health Solutions B.V.
Veerstraat 13A, 1404 CG Bussum, Netherlands
Chamber of Commerce number: 96306483
Email: info@panacearedlight.com

This privacy policy applies to panacearedlight.com, panacealighttherapy.com and all translated versions of our online store.

2. What data do we collect and why?

When you place an order
Name, address, email address, phone number, order and payment details and, for business customers, company name and VAT number. We use this information to process and ship your order, keep you informed of its status, handle returns and warranty claims, and comply with our statutory (tax) obligations.
Legal basis: performance of the contract and legal obligation.

When you contact us
Your name, contact details and the content of your message via email, chat or WhatsApp. For the initial contact via our chat, we use an AI assistant; an employee can always take over the conversation and monitor it where necessary.
Legal basis: legitimate interests (providing good customer service) and performance of the contract.

When you sign up for our emails or WhatsApp messages
Your email address or phone number, your first name if you provide it, and information about which emails you open and what you click on. This enables us to send you relevant information and offers. You can always unsubscribe via the link at the bottom of each email, by replying "Stop" on WhatsApp or by emailing us.
Legal basis: consent. We may inform existing customers about similar products on the basis of legitimate interests; you can always unsubscribe from these communications as well.

When you complete our product finder or leave a review
Your answers in the product finder and, if you choose, your email address to receive the recommendation. For a review: your name, your rating and any photos you add yourself. Reviews are displayed on our website.
Legal basis: consent.

When you visit our website
Technical data such as your IP address, browser, device, and the pages you view. With your consent, we use analytics and marketing cookies; see section 5.
Legal basis: legitimate interest (a functioning, secure website) and consent (analytics and marketing cookies).

3. Who do we share your data with?

We never sell your data. We only share it with parties that help us operate our online store and have entered into a data processing agreement with us for that purpose, or that are themselves responsible for the processing (such as payment providers):

• Online store platform: Shopify (hosting of the online store and checkout process)
• Payment: our payment providers, depending on the payment method you choose
• Shipping and returns: our fulfilment partner, the parcel carrier, and Returnless (returns portal)
• Customer service: Gorgias (email and chat, including AI assistant) and Superchat (WhatsApp)
• Email marketing: Klaviyo
• Reviews and product finder: our review app and quiz app within Shopify
• Website analytics and advertising: Google (Analytics and Ads), Meta (Facebook and Instagram), Microsoft Clarity, and Triple Whale, only after you consent to the relevant cookies
• Accounting: our accountant and invoicing software, to the extent necessary to meet our tax obligations

Advertising on Meta and Google. If you consent to marketing cookies, we share data about your visits and purchases with Meta and Google via the Meta Pixel, the Conversions API, and Google Ads, so we can measure whether our ads are effective and show you relevant ads. Encrypted (hashed) contact details, such as your email address, may also be sent to link your visit to an ad. We may also use encrypted customer and subscriber email addresses to create audiences of people similar to them via Meta and Google, or to exclude existing customers from ads. Don’t want this? Reject marketing cookies and unsubscribe from our emails, or email us. You can also adjust your advertising preferences in your Meta account and your Google account.

Some of these parties process data outside the European Economic Area, particularly in the United States. This is done only with appropriate safeguards, such as certification under the EU-US Data Privacy Framework or the European Commission’s standard contractual clauses.

We may provide data if the government or a supervisory authority requires us to do so under the law.

4. How long do we retain your data?

• Order and invoice data: 7 years, due to the statutory retention requirement imposed by the Tax and Customs Administration.
• Warranty data: for as long as your product’s warranty period lasts, plus 1 year.
• Customer service conversations: up to 2 years after the last contact.
• Marketing data: until you unsubscribe. After that, we retain only what is necessary to ensure we do not contact you again.
• Website data and cookies: according to the periods specified in our cookie overview (see section 5), up to a maximum of 2 years.

5. Cookies

On your first visit, we ask via the cookie banner which cookies you allow. We always place functional cookies because the website will not work without them (such as your shopping cart and language selection). We place analytics and marketing cookies only if you consent to them.

• Functional cookies: necessary for the ordering process, your shopping cart and your preferences.
• Analytics cookies: to understand how visitors use our website and improve it (Google Analytics, Microsoft Clarity, Triple Whale).
• Marketing cookies: to show you relevant advertisements on platforms such as Facebook, Instagram and Google, and to measure whether our advertisements are effective (Meta pixel, Google Ads).

You can change or withdraw your choice at any time via the cookie settings at the bottom of our website or by deleting cookies in your browser.

6. WhatsApp

You can sign up to receive our WhatsApp messages. We use double opt-in: after signing up, you will receive a message asking you to confirm your subscription. This ensures we know it’s you. You can unsubscribe at any time by replying "Stop" or emailing us.

For WhatsApp, we use Superchat, an official WhatsApp Business partner that stores data within the EU. The terms and privacy policy of WhatsApp Ireland Limited apply to the use of WhatsApp itself.

7. How do we protect your data?

We take appropriate technical and organizational measures to protect your data, such as a secure connection (SSL) across our entire website, two-factor authentication on our systems, and access to customer data only for people who need it for their work. We never store payment data; it is processed by the payment provider.

8. Good to know

No automated decision-making. We do not make decisions about you that are made solely by a computer and have consequences for you. Our AI assistant in the chat answers questions but does not make decisions about matters such as returns or warranties; these are always handled by an employee.

Children. Our webshop is intended for adults. We do not knowingly collect data from children under 16. If you believe a child has provided us with data without consent, email us and we will delete it.

Orders through other sales channels. If you order our products through a marketplace such as bol, that party provides us with the data necessary to ship your order and provide you with service. The marketplace's privacy policy applies to its own use of your data.

9. Your rights

You have the right to:

• access the data we hold about you;
• have inaccurate data corrected;
• have your data erased, insofar as we are not legally required to retain it;
• have the processing restricted;
• object to the use of your data for marketing;
• receive your data in a commonly used file format (data portability);
• withdraw consent at any time.

Send your request to info@panacearedlight.com. We will respond within one month. To make sure the request comes from you, we may ask you to confirm your identity.

Are you dissatisfied with how we handle your data? Let us know, and we will be happy to resolve the issue. You also always have the right to lodge a complaint with the Dutch Data Protection Authority.

10. Amendments

We may amend this privacy policy, for example if we start using new services. The current version is always available on this page, with the date of the latest amendment at the top.

11. Contact

Questions about your privacy or this policy? Email info@panacearedlight.com or send a WhatsApp message to +31 6 30972659. We are available on weekdays from 9.00 to 17.00.